At Museum Hack, we’ve created and helped plan these experiential brand events for companies and organizations like Bloomingdale’s, Elizabeth Arden, UNICEF, BarkBox, Fujifilm, and more.īrand-activation events are becoming more popular, but they’re still quite rare compared to other marketing channels. Startups perceived as innovative tend to be the leaders in creating unique events that get attention. These events (or occasionally stunts) differ by brand and market. You might hear them called “experiential marketing,” too. A good event brings a coveted audience in-store, makes new merchandise accessible, and delivers an experience that’s memorable, shareable, and difficult to replicate.īrand-activation events are usually one-time affairs that encourage customers or the public to engage with a product or to see the brand in a new way.

What is a brand-activation event?īrand-activation events are limited, exclusive, and well-planned. The resulting in-store traffic is amplified by participants sharing their experiences online and laying down enticing optics for future in-store customers. These events draw customers out of their homes and therefore cannot be replicated online. While still a relatively new marketing channel, events can be extremely effective at delivering both in-store traffic and online accolades.Īctivation events allow brands to create the experiences necessary to win the right audience, bring traffic in-store, and introduce new merchandise. This is a guest post written for Vend by Museum Hack.īrand-activation events (sometimes called experiential marketing) have been used by large brands and scrappy startups to attract users and to get attention on social networks.

Social booth first event